What’s ROAS? How’s it different from ROI?

ROAS (Return on Ad Spend) is directly-attributed purchases from your ads, divided by your ad spend.

For example: if you had $3,000 in purchases from your ads and spent $1,000, your ROAS is 3x. If your total purchases added up to $5,000, then your total ROI (Return on Investment) is 5x.